Proper Publisher Newsletter – July Edition

Renee Griffith Jul 17th, 2018


HOT TOPIC

VIEWABILITY

Ad units that are always in-view can be refreshed at a faster rate, generating more impressions and ultimately more revenue!

High viewability = More impressions = More $$$

Publishers with adhesive or always viewable ads have seen a 20-50% increase in RPM for those units when Proper’s accelerated refresh is activated.

Contact us today to find out how you can take advantage.

DASHBOARD INSIGHTS

HELPFUL HINT:  2 WAYS TO VIEW YOUR EARNINGS

1.  Earnings Overview

  • This view will show your sites Total Revenue
  • Toggle between the daily, weekly, monthly or yearly view
NOTE: If you have multiple sites, this view will show an aggregate total for all your sites under that entity name.
2.  Advanced Dashboard

  • This view will show your rates alongside Actual Revenue
  • Toggle between the daily, weekly, monthly or yearly view
Important Note:  eCPM, Page RPM, & Session RPM are all calculated off of Estimated Revenue in the Advanced Dashboard view.  This gives you a more real-time estimate of daily progress.  Actual Revenue is not fully populated/accurate until the following day. 
BEST PRACTICES

INFINITE SCROLL

Did you know…
You can call the same in-feed placement over and over.

Just append a number to the end of the slot name, starting at “-2” and increasing by 1 each time.

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REFFERAL PROGRAM

Introducing the Proper Referral Program

Many of you have already been sharing the news about Proper’s Superior Monetizatization and we Thank You!

Now, we’ve set-up a way to reward you for new referrals.

HOW:  As a current publishing partner, if you know someone that might be a good fit for Proper Media, all you have to do is make an introduction and we will take it from there!

  • Just send an email to ads@proper.io
  • Include the referral website url, a contact name and email address

REWARD:  You will automatically receive a % of the revenue Proper earns each month from the referred site when they Go-Live with Proper services.

Note:  We are looking to partner with sites that do a minimum of 2MM pageviews/month.
MAKE A REFERRAL TODAY!
SPOUTABLE SPOTLIGHT
Spoutable continues to see growth through its innovative suite of incremental placements. Spoutable placements leverage a combination of Native and Display demand to maximize CPMs.
If you would like to learn more about Spoutable opportunities, contact us today!

TOP PERFORMING PLACEMENTS

1. Desktop High Viewability:  IAB ad sizes with customized quiz content designed to engage visitors and keep them on the page longer, increasing both site metrics and CPMs.  View Example

2. Postitial (Exit Intent):  Designed according to the guidelines set forth by the Coalition for Better Ads, these units provide both incremental revenue and a way to drive exiting visitors back to the site.  View Example
3. Mobile Stickies:  These footer units can run as a 320×50 or flex to a larger size to maximize CPMs. The native demand incorporated in these units can act as a great compliment to the traditional display units typically running in this placement.
TESTIMONIALS
“I’m extremely happy with how things are going.
EXtremely glad I left Playwire for Proper Media.”Yousef, Fortnite Insider – fortniteinsider.com

“Spoutable has been one of our most reliable programmatic partners for nearly two years. The support team is quick to respond, reflexive to our needs and great to work with.”

– Kevin Rogers, The Washington Times