Ad Solutions by Proper Media

Hybrid Programmatic Bidding for Display, Native, and Video Ad Units

What is Hybrid Bidding?

Proper Media's proprietary auction logic unifies demand across header, server, and OpenRTB partner integrations into a truly "Hyrbid" programmatic auction. By sourcing bids from all available channels for display, native, and video creatives, Proper Media creates a highly competitive, real-time auction for each individual ad impression.

Why Hybrid Bidding?

We've tested various server-to-server connection setups but so far none have been able to beat our hybrid approach in terms of CPMs and fill. The primary challenge associated with a straight server-to-server implementation is the frequent breakage to the cookie matching process, ensuring each exchange can match each user to their internal cookie database. While server-to-server holds great promise for the future, there are kinks to work out with this new solution - so we've settled into our own "hybrid" method for the time being. Rest assured, we're on the cutting edge of this stuff!


Proper works with the premier advertising demand partners in the world. We’ll determine the right lineup for your site, and start optimizing on day one to maximize your RPMs and consumer experience.

Proper Ads

Display, Native, In-Stream and Out-Stream Video Creatives

Desktop Ads

Static Units
728x90
970x90
970x250
300x250
300x600
160x600
Native
Out-Stream
Adhesion Units
728x90
970x90
160x600
300x250


Mobile Ads

Static Units
300x250
300x600
320x100
320x50
Native
Out-Stream
Adhesion Units
320x50
320x100

Video

Host and Monetize Your Video Content

  • Free Video Hosting and Player
  • Leverage Proper Media's In-Stream Video Demand
  • Google Analytics Integration
NEW!

And introducing...

Recently aquired by Proper Media, Spoutable is reinventing web monetization through its suite of highly viewable and engaging advertising placements. Read the press release here.

  • High impact, single placement unit
  • 90% to 100% fill rate
  • Elegant custom designs with a native feel
  • Offering prestitials, postitials, stickies, and in-page units

See everything Spoutable offers and more on the official Spoutable site.

See everything Spoutable offers and more on the official Spoutable site.

Apply Now

Submit your website for approval. If it looks like a fit for our platform, we'll respond quickly and be happy to answer any questions you may have.