What’s Happening at Proper Media – June Edition

Renee Griffith Jun 1st, 2018

What’s Happening at Proper Media

The Proper Team is hard at work!  We have some exciting product updates & news to share with our publishers.

Ads.txt Updates

Updated Ads.txt files are very important to maximizing your earnings; many advertisers and demand partners will not bid without them.  We recently updated your ads.txt files and we encourage you to download and update today!

Newly compliant files can be accessed in the Proper Dashboard:

  • Navigate to the Ads.txt File Manager
  • Download and Update

Dashboard Enhancements

NEW Data Export Options
The Proper Reporting Dashboard now has 2 ways for you to extract your data:

  1. Schedule Email:  Want reports delivered to you regularly?  Select how often and set a date range to report and we’ll send it to you regularly.
  2. Quick Export to CSV:  Need something quick to share?  Export a snapshot of your current performance metrics with just a few clicks.

Visit the Advanced Dashboard -> Daily Review Section -> Click Export to File
Viewability & CTRs
We now break out CTR & Viewability for Ad Slot reports as individual metrics in the Proper Dashboard.  This update increases the accuracy of assessing placement performance.  Check it out!

Check it out!  Visit the Advanced Dashboard -> Select Report Type “Ad Slot”

Partner Updates

Proper has a new Ad Network Partner – JustPremium
This new relationship will expand our reach with desktop & mobile sticky inventory and help build eCPMs.

Additionally, we leveraged our long-standing relationship to enhance our connection with TripleLift and EBDA now includes Rubicon Project as an additional demand source.

The GDPR Impact

What’s Going On?
Stay tuned for updates from Proper Media on GDPR.  In the meantime, here are a couple interesting articles about some of the latest news:

Digiday: IAB Europe plans independent board to govern GDPR framework
Quantcast: Seven tough questions publishers should be asking Google on GDPR



Recently acquired by Proper Media, Spoutable is reinventing web monetization through its suite of highly viewable and engaging ad placements.

View Press Release